The first campaign for PAPAYA, launching the brand platform Play On with a 90 second film called Swing. Set in New York City and soundtracked by James Blake, it captures a rare feeling of freedom. Directed by Nicolai Fuglsig, the film aired on Boxing Day during Manchester City vs Everton and marked Papaya’s arrival in the UK. No AI. Just real stunts, real craft and a cast swinging from a 165 foot crane to bring the idea to life.

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