ECD / CD 2022

Client: Mulberry

To launch the new Mulberry Softie, we crafted a campaign for social that was meticulously formatted for 9x16 phone. Time lengths included 30”, 15”, 10” and 6”.

The campaign also included large format stills for the flagship Regent Street, London store and the Mulberry.com homepage. The campaign was the most successful Mulberry launch on record.