The brief was to stoke debate in society about donating towards feral youth who weren’t getting great press at the time. This ad was polarising, controversial and was debated on the UK Question Time Show with Jeremy Paxman. The quality isn’t great here but the ad would keep playing until the user pressed stop, releasing the final message.
A special dedication to the incredible Director Jeff Labbe who we lost in 2018. Thank you brother this one was special. The Yellow Pencil will always be a precious reminder.