After leading and securing the pitch for the agency we lauinched the menswear campaign. Pioneering interactive film making at the time, was a beast to make. A four minute film that allowed the user to interact at any given point, which meant break out points every eight seconds.
Eric Chia as designer and Josh Tenser, Olivia Chalk, Dav Karbassioun as insane Prroducers and Seb Strasser Direction from Stink Films made this all possible.
THE CASESTUDY PROVIDES FURTHER CONTEXT :
A SHORT FILM IN THE CAMPAIGN FEATURING THE UNUSUAL BEATBOX CHOIR OF TOKYO :