CCO / CD 2023
Don’t watch this if you’re busy. Don’t watch this on silence, you’ll miss Olivia Coleman. It’s 2 minutes long. It’s important. Which is why this aired on Channel 4 News, with the largest captive audience in the UK. They don’t air ads on the news. They made an exception. The campaign was discussed on breakfast television with Loraine Kelly, all over the UK press and airs on cinemas across the country. This went viral.
A very long journey, yet a wonderful collaboration with PASSION PICTURES and ironically named, yet super talented, Against All Odds. Equally important members of the team were The Tubby Brothers, Sam Robson at No.8 and Dominic Bastyra at Wake the Town in securing the talents of Tom Player.
BELOW, TED LASSO STAR, KOLA BOKINNI, SPEAKING ON THE BBC ABOUT OUR CAMPAIGN FOR ALZHEIMER'S RESEARCH UK, AFTER HIS FATHER WAS DIAGNOSED WITH VASCULAR DEMENTIA. THIS IS ONE EXAMPLE OF HOW THIS CAMPAIGN TRANSCENDED ADVERTISING AND PERMEATED CULTURE: