https://dominicgoldman.com Dom Goldman Fri, 23 May 2025 18:02:38 +0000 https://dominicgoldman.com en https://dominicgoldman.com/HOME Wed, 16 Jan 2019 05:31:13 +0000 Dom Goldman https://dominicgoldman.com/HOME https://dominicgoldman.com/PAPAYA-SWING-360-CAMPAIGN Fri, 23 May 2025 18:02:38 +0000 Dom Goldman https://dominicgoldman.com/PAPAYA-SWING-360-CAMPAIGN CCO / CDThe first campaign for PAPAYA, launching the brand platform Play On with a 90 second film called Swing. Set in New York City and soundtracked by James Blake, it captures a rare feeling of freedom. Directed by Nicolai Fuglsig, the film aired on Boxing Day during Manchester City vs Everton and marked Papaya’s arrival in the UK. No AI. Just real stunts, real craft and a cast swinging from a 165 foot crane to bring the idea to life.D&amp;AD GRAPHITE PENCIL D&amp;AD WOOD PENCILD&amp;AD 2X SHORTLISTS https://dominicgoldman.com/ARUK-UNHAPPILY-EVER-AFTER-TV-CINEMA-SOCIAL Thu, 21 Sep 2023 09:52:31 +0000 Dom Goldman https://dominicgoldman.com/ARUK-UNHAPPILY-EVER-AFTER-TV-CINEMA-SOCIAL CCO / CD 2023Don’t watch this if you’re busy. Don’t watch this on silence, you’ll miss Olivia Coleman. It’s 2 minutes long. It’s important. Which is why this aired on Channel 4 News, with the largest captive audience in the UK. They don’t air ads on the news. They made an exception. The campaign was discussed on breakfast television with Loraine Kelly, all over the UK press and airs on cinemas across the country. This went viral.A very long journey, yet a wonderful collaboration with PASSION PICTURES and ironically named, yet super talented, Against All Odds. Equally important members of the team were The Tubby Brothers, Sam Robson at No.8 and Dominic Bastyra at Wake the Town in securing the talents of Tom Player. BELOW, TED LASSO STAR, KOLA BOKINNI, SPEAKING ON THE BBC ABOUT OUR CAMPAIGN FOR ALZHEIMER'S RESEARCH UK, AFTER HIS FATHER WAS DIAGNOSED WITH VASCULAR DEMENTIA. THIS IS ONE EXAMPLE OF HOW THIS CAMPAIGN TRANSCENDED ADVERTISING AND PERMEATED CULTURE: https://dominicgoldman.com/LUCOZADE-SPORT-AJ-TV Tue, 15 Feb 2022 15:04:12 +0000 Dom Goldman https://dominicgoldman.com/LUCOZADE-SPORT-AJ-TV WRITERART DIRECTOR CREATIVE DIRECTOR 2017As a fan of boxing and Anthony Joshua, this proactive project was a genuine privilege to be involved in. Big thanks to all the team, Chris Hewitt, Smuggler, MPC, Jack at Wave and Dan at Final Cut. Gratitude to the most collaborative clients ever at Lucozade.&nbsp;Cannes Lions Film Silver, 2 x Bronze https://dominicgoldman.com/AUDI-BIRTH-CINEMA Thu, 30 Apr 2015 11:46:03 +0000 Dom Goldman https://dominicgoldman.com/AUDI-BIRTH-CINEMA CREATIVE / 2015 This one sat in the drawer for about 2 years. Thanks to the genius of Andrew Proctor at The Mill LA, and their CGI love we managed to get an R8 to give birth to an RS3. Not easy. Big shout to Dav and Ian Hearfield. Check out the making of below too.&nbsp;Cannes Lions Craft Gold + others THE MAKING OF : https://dominicgoldman.com/BOSE-SILENCE-THE-CITY-CAMPAIGN Mon, 17 Oct 2016 11:46:51 +0000 Dom Goldman https://dominicgoldman.com/BOSE-SILENCE-THE-CITY-CAMPAIGN ECD / CD / 2016 Creatively led and won the agency pitch for BOSE. This is one of many executions from the platform idea ‘Get Closer’. The production on this was insane. Many of the shots were in-camera and required clearing people and cars from some of the most iconic streets of central London. Below the film you’ll find the three press ads that also ran as part of the campaign. The campaign also won a Gold Effie and the headphones sold out globally.<img width="2500" height="1257" width_o="2500" height_o="1257" data-src="https://freight.cargo.site/t/original/i/e74678f6880c68fcd6c54f9443894bc111a26542bf13e2213b7825d81ac433ab/bose-plane.jpg" data-mid="49274936" border="0" src="https://freight.cargo.site/w/1000/i/e74678f6880c68fcd6c54f9443894bc111a26542bf13e2213b7825d81ac433ab/bose-plane.jpg" /><img width="2500" height="1253" width_o="2500" height_o="1253" data-src="https://freight.cargo.site/t/original/i/62dc3e543b30af81e10376dbcb61dbfb34accc079eb9c68708bdf1dd1eaba99f/bose-bike.jpg" data-mid="49274941" border="0" src="https://freight.cargo.site/w/1000/i/62dc3e543b30af81e10376dbcb61dbfb34accc079eb9c68708bdf1dd1eaba99f/bose-bike.jpg" /><img width="2500" height="1257" width_o="2500" height_o="1257" data-src="https://freight.cargo.site/t/original/i/afd0ba2bd191fb79f2fc277efa5a23af2a131b1a10180053395877f14ed5569e/bose-cloud.jpg" data-mid="49274942" border="0" src="https://freight.cargo.site/w/1000/i/afd0ba2bd191fb79f2fc277efa5a23af2a131b1a10180053395877f14ed5569e/bose-cloud.jpg" /> https://dominicgoldman.com/BOYLESPORTS-RAIN-DOESN-T-CARE-TV Mon, 18 Sep 2023 19:20:22 +0000 Dom Goldman https://dominicgoldman.com/BOYLESPORTS-RAIN-DOESN-T-CARE-TV CCO / DIRECTOR / 2023 Launching a new platform ‘Don’t just Bet. Choose Wisely.’ for BoyleSports, Ireland’s biggest sports betting company, as we celebrate the uncertainty of sport and the need for careful consideration. The film acts an ode to rain, taking an unusual angle on sports betting and the impact weather plays and its indifference to the outcome. Embracing the challenge of sports licensing, led us to a production that blended scenes we created with Artificial Intelligence, scenes we shot and archival footage, edited with the rhythmic ferocity Dan Sherwin is renowned for. Collaborating with AI technicians who understand film has been a useful example of harnessing the technology as just another tool for creativity. We used a combination of Runway AI, Midjourney and Unreal Engine, which enabled us to have a lot of flexibility with shots we couldn’t license. From creating storms sequences, F1 car crashes on fictitious circuits, to tennis players seemingly losing it on Centre Court. The budget and time efficiency meant this approach was unmatched by non-AI options at our disposal. &nbsp; https://dominicgoldman.com/GOOGLE-FIRST-RESPONDERS-FILM Wed, 30 Oct 2019 18:20:20 +0000 Dom Goldman https://dominicgoldman.com/GOOGLE-FIRST-RESPONDERS-FILM GCD / CD / 2019 To honour and celebrate First Responders Day in the US, Google data revealed more people than ever are searching to help.&nbsp; T https://dominicgoldman.com/THE-TATE-BRITAIN-500-YEARS-OOH Fri, 27 May 2016 11:41:43 +0000 Dom Goldman https://dominicgoldman.com/THE-TATE-BRITAIN-500-YEARS-OOH ECD / CD / 2016 The Tate Britain had become a dusty old gallery that young people did’t find interesting or relevant in their lives. The irony was, from it’s inception, it was the very heart of British culture.When young people discover the drama behind the art, like any powerful story, they are compelled to want to know more. These simple posters on the London Underground and in press, were very much a talking point that summer. The short documentary also fueled new interest one of London’s iconic galleries. <img width="500" height="764" width_o="500" height_o="764" data-src="https://freight.cargo.site/t/original/i/f83cff4afca6e2cf1757d2ac62e3cc5c1ed5f69817afa834e2cb8ea26e4d6728/gay.jpg" data-mid="32861056" border="0" src="https://freight.cargo.site/w/500/i/f83cff4afca6e2cf1757d2ac62e3cc5c1ed5f69817afa834e2cb8ea26e4d6728/gay.jpg" /> <img width="500" height="707" width_o="500" height_o="707" data-src="https://freight.cargo.site/t/original/i/65749b9328fb52554cee810ac7e05a402c4901b87c4d11c3c45e483f4c03d92e/emin.jpg" data-mid="32861059" border="0" src="https://freight.cargo.site/w/500/i/65749b9328fb52554cee810ac7e05a402c4901b87c4d11c3c45e483f4c03d92e/emin.jpg" /> <img width="500" height="767" width_o="500" height_o="767" data-src="https://freight.cargo.site/t/original/i/5756ddb036ac42c339d7015af30685f1a6b167236451889aa798558ebdfe9b50/selfie.jpg" data-mid="32861060" border="0" src="https://freight.cargo.site/w/500/i/5756ddb036ac42c339d7015af30685f1a6b167236451889aa798558ebdfe9b50/selfie.jpg" /><img width="500" height="708" width_o="500" height_o="708" data-src="https://freight.cargo.site/t/original/i/be906a4137b4c49979511e76092f49ab226582ec7e94a69cbf222eebe27804e2/chav.jpg" data-mid="32861057" border="0" src="https://freight.cargo.site/w/500/i/be906a4137b4c49979511e76092f49ab226582ec7e94a69cbf222eebe27804e2/chav.jpg" /><img width="500" height="707" width_o="500" height_o="707" data-src="https://freight.cargo.site/t/original/i/14422144f27660731cc1d75afef5e12cabaac53cbdfae5e779812194b6ccc919/war.jpg" data-mid="32861058" border="0" src="https://freight.cargo.site/w/500/i/14422144f27660731cc1d75afef5e12cabaac53cbdfae5e779812194b6ccc919/war.jpg" /> https://dominicgoldman.com/THE-EVERLASTING-MEMORY-WEB3 Wed, 03 Aug 2022 19:53:38 +0000 Dom Goldman https://dominicgoldman.com/THE-EVERLASTING-MEMORY-WEB3 CCO / CD 2022Sir Geoff Hurst’s memory preserved on the Blockchain as an NFT in aid of Alzhiemer’s.